Privacy Policy
Effective Date: July 3, 2026
1. Introduction and Company Information
This Privacy Policy explains how NorthBridge Retention Partners (“NorthBridge Retention Partners,” “we,” “us,” or “our”) collects, uses, discloses, stores, and protects personal information in connection with our retention-marketing services, website, communications, and related business activities.
We are committed to handling personal information in accordance with applicable Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA) and, where applicable, relevant provincial privacy legislation.
Business Name: NorthBridge Retention Partners
Address: 425 King Street West, Suite 300, Toronto, ON M5V 1K4, Canada
Email: [email protected]
Phone: +1 (416) 782-5943
2. Data Collection and Processing
We may collect, use, and otherwise process personal information that you provide directly to us, that we collect automatically, or that we receive from third parties in the course of providing retention-marketing services.
The types of personal information we may collect include:
- Contact details, such as name, email address, telephone number, business address, and company name;
- Professional and business information, such as job title, department, industry, and account or client relationship details;
- Communication records, including emails, meeting notes, support requests, and correspondence;
- Marketing and engagement data, such as campaign interactions, preferences, response history, and website activity;
- Technical information, such as IP address, device identifiers, browser type, operating system, referral source, and usage analytics;
- Billing and administrative information, where applicable;
- Any other information you choose to provide to us.
We may collect personal information through our website, forms, email communications, phone calls, meetings, client onboarding, service delivery, analytics tools, and marketing platforms.
Where required by law, we will identify the purposes for which personal information is collected at or before the time of collection.
3. Purpose of Data Processing
We process personal information for the following purposes:
- To provide, manage, and improve our retention-marketing services;
- To communicate with clients, prospects, and website visitors;
- To personalize marketing and retention strategies;
- To analyze campaign performance, customer engagement, and service effectiveness;
- To respond to inquiries, requests, and support matters;
- To administer business operations, billing, and recordkeeping;
- To maintain security, prevent fraud, and protect our systems and users;
- To comply with legal, regulatory, tax, accounting, and contractual obligations;
- To send marketing communications, where permitted by law and subject to applicable consent requirements;
- To establish, exercise, or defend legal claims.
We will not use personal information for purposes that are not reasonably appropriate in the circumstances without obtaining consent or otherwise ensuring lawful authority to do so.
4. Legal Basis for Processing
Under Canadian privacy law, we generally rely on one or more of the following grounds to process personal information:
- Consent: Where you have given us express or implied consent to collect, use, or disclose your personal information;
- Contractual necessity: Where processing is necessary to enter into, perform, or manage a contract or service relationship;
- Legitimate business purposes: Where processing is necessary for reasonable business purposes and is not overridden by your interests, rights, or freedoms, subject to applicable law;
- Legal obligation: Where processing is required to comply with applicable laws, regulations, court orders, or lawful requests;
- Other lawful bases: Where permitted or required under applicable Canadian privacy legislation.
Where consent is the basis for processing, you may withdraw that consent at any time, subject to legal or contractual restrictions and reasonable notice.
5. Data Sharing and Third Parties
We may disclose personal information to third parties only where necessary and appropriate for the purposes described in this Privacy Policy, including:
- Service providers that support our operations, such as hosting providers, analytics vendors, CRM platforms, email service providers, payment processors, IT support, and security providers;
- Professional advisors, including legal, accounting, insurance, and compliance advisors;
- Business partners or clients, where needed to deliver retention-marketing services or fulfill contractual obligations;
- Regulators, law enforcement, courts, or other authorities where required or permitted by law;
- Third parties involved in a merger, acquisition, financing, reorganization, or sale of assets, subject to appropriate confidentiality protections.
We require third parties that process personal information on our behalf to protect it using appropriate contractual, technical, and organizational safeguards and to use it only for authorized purposes.
We do not sell personal information in the ordinary sense of the term. If our practices change, we will update this Privacy Policy and, where required, obtain any necessary consent.
6. Data Transfer to Third Countries
Some of our service providers or technology platforms may be located outside Canada, including in the United States or other jurisdictions. As a result, personal information may be transferred to, stored in, or accessed from countries outside Canada.
When personal information is transferred outside Canada, it may be subject to the laws of the foreign jurisdiction and may be accessible to courts, law enforcement, or regulatory authorities in that jurisdiction.
We take reasonable steps to ensure that any cross-border transfers are subject to appropriate safeguards, including contractual protections, security measures, and vendor due diligence, as required by applicable law.
7. Storage Duration
We retain personal information only for as long as necessary to fulfill the purposes for which it was collected, to comply with legal and regulatory obligations, to resolve disputes, to enforce agreements, and to maintain appropriate business records.
The retention period may vary depending on the type of information, the nature of our relationship with you, legal requirements, and operational needs. When personal information is no longer required, we will securely delete, destroy, anonymize, or de-identify it, as appropriate.
8. User Rights
Subject to applicable Canadian privacy laws and any legal exceptions, you may have the following rights regarding your personal information:
- Access: To request access to the personal information we hold about you;
- Rectification: To request correction of inaccurate, incomplete, or outdated personal information;
- Erasure: To request deletion of personal information in certain circumstances, subject to legal retention requirements;
- Restriction: To request that we limit the processing of your personal information in certain cases;
- Data portability: To request a copy of certain personal information in a structured and commonly used format, where applicable under law;
- Objection: To object to certain processing activities, including some marketing-related processing, where applicable.
To exercise any of these rights, please contact us using the details provided below. We may need to verify your identity before responding to your request. We will respond within a reasonable time and in accordance with applicable legal requirements.
9. Withdrawal of Consent
Where we rely on your consent to process personal information, you may withdraw that consent at any time by contacting us or by using any available unsubscribe or preference-management mechanism.
Please note that withdrawing consent does not affect the lawfulness of processing carried out before the withdrawal, and it may not prevent processing where we are legally permitted or required to continue without consent.
If you withdraw consent for certain processing activities, we may be unable to provide some services or communications to you.
10. Right to Complain
If you have concerns about how we handle your personal information, we encourage you to contact us first so that we can try to resolve the issue directly.
You may also have the right to file a complaint with the Office of the Privacy Commissioner of Canada or another applicable provincial privacy regulator, depending on your location and the circumstances of your complaint.
We will cooperate with any lawful investigation or inquiry by a privacy regulator.
11. Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information against loss, theft, unauthorized access, disclosure, copying, use, or modification.
These safeguards may include:
- Access controls and role-based permissions;
- Encryption in transit and, where appropriate, at rest;
- Secure storage and backup procedures;
- Monitoring and logging of system activity;
- Employee confidentiality obligations and privacy training;
- Vendor due diligence and contractual security requirements.
No method of transmission over the internet or method of electronic storage is completely secure. While we strive to protect personal information, we cannot guarantee absolute security.
12. Contact Information
If you have questions, requests, or concerns about this Privacy Policy or our privacy practices, please contact:
NorthBridge Retention Partners
425 King Street West, Suite 300
Toronto, ON M5V 1K4
Canada
Email: [email protected]
Phone: +1 (416) 782-5943
13. Changes to Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other operational needs.
When we make material changes, we will take reasonable steps to notify you, which may include posting the updated Privacy Policy on our website, updating the effective date, or providing additional notice where required by law.
Your continued use of our services or website after an updated Privacy Policy becomes effective indicates your acknowledgment of the revised terms, to the extent permitted by law.